Apr 11
3
Traffic is KING for Your Online Business
In the Internet business, “Traffic is King.” In order to get sales you got to have customers. On the Internet, the only way to have customers is to have visitors to your website. We called these visitors traffic. There are several ways you can get traffic to your website and increase sales.
1. Get your URL noticed in the physical world
Make sure that your URL or the domain name of your website is printed on your name card, stationeries, folders, brochures, posters, car bumper stickers, free gifts etc. If you have a bigger budget, advertise on a billboard beside a busy highway.
2. Get a memorable domain name
A person may type a URL on their web browser which directly leads to your website. This will only occur if you own a domain name that matches exactly what the person is looking for. For example, you own a website called www.leatherbag.com and a person who is looking to buy a leather bag may by chance type in this URL and therefore reach your website directly on the Internet. We know that such premium domain names are very rare and expensive to own, and therefore we need cheaper alternatives to get traffic.
3. Advertise on the Internet
For paid advertisement, most people may advertise through Google Adwords, Yahoo Sponsored Links or Facebook Ads. I prefer using Facebook Ads simply because I can easily target my ads to a specific demographic to get maximum return on my advertisement investment. You get extremely well targeted web traffic going to your website when you advertise on Facebook.
If you are only interested in getting free traffic, then you should consider getting your website ranked as high as possible on the search engines, especially on Google. The higher you rank on the search engine for a given search entry, the more people will visit your site. Getting good search engine ranking is somewhat of a mystery and challenge to most rookie Internet marketers. Those who seek good SEO(Search Engine Optimization) advice from qualified Internet experts tend to do better than the rest when it comes to getting good rankings on the search engines.
Alternatively, you can generate free traffic to your website by actively posting on relevant blogs with a back-link to your website. Just make sure that you blog constructively so that you do not look like a spammer. Other ways of generating free traffic include getting yourself onto social media websites like YouTube.com, Facebook.com and Twitter.com. I will cover some strategies on these social media websites in more detail on my later posts.
4. Affiliate Marketing
An affiliate program is a fine way to drive traffic to your website. Becasue your affiliates are your commissions-based sales people who make money when they sell your products, they are highly motivated to drive traffic to your website in exchange for commissions on sales. You should manage your affiliates’ sales by subscribing to affiliate network such as ClickBank if your products are digital items. ClickBank marketplace is a great place to find thousands of affiliates who may be willing to sell your product on the Internet.
Once you have managed to generate lots of qualified traffic, be it paid or free, to your website, your last hurdle to becoming a successful Internet marketer is converting these traffic to sales! Traffic conversion is another marketing skill that needs to be learnt over time through experiences, even though there are various tools and methods that will assist you in converting your traffic into sales. However, being creative is critical to becoming a truly successful Internet marketer and there is absolutely no substitute to that.
If you really want to be successful in your online business niche, you can learn some very useful tactics from this young man.
